Thursday, October 2, 2008

ADIDAS AZX CONSORTIUM SERIES

I LOVE 3M MATERIAL!
WITHOUT FLASH
FOOTPATROL ZX 800 - London’s Footpatrol crew knows the importance of the adidas ZX series and its relevance within UK sport and fashion. Taking the ZX 800 - a key model as their ‘F’ position in the A to ZX alphabet, the aqua blue, yellow and purple will immediately resonate with connoisseurs who remember the definitive ZX 8000 colourway. And where the ZX 800’s reflective forefoot patterns cemented the design’s appeal, here, all the blue of the upper shines in the right light, completed by a neoprene material application and a logo lace jewel for an intelligent moment of reflection on the shoe’s undeniable impact on UK subcultures.

Shanghai-based ACU has been working with adidas since 2007 and has became the first exclusive retail boutique to carry the Adidas Consortium Collection there. This year marks the collaboration between the two with the birth of the classic ACU ZX800. The head designer of this project is Director of ACU, Tom and CLOT, “Tom chose the ZX800 model as a result of its’ light-weight and comfortable fabrics/ textures, with ACU’s cutting edge design, ZX800 is bound to be the next hit item!” They’ve married the east and the west, expressing the Chinese street culture, in order to harmonize ZX800 and ACU’s uniqueness, they used the Chinese flag colors- red and yellow as base colors to create a classic look, CLOT Royale silk on the body and tongue, CLOT logo is a transparent flash card which reflects different images from different angles. The sole has a special printing of “adidas, a store with 3 straights” in Chinese, as a salute to adidas. And the 3 straights on the heels are computer embroidered; most of the details are matte finished.
The ACU ZX800 will be launched on August 8th, at ACU Shanghai, CLOT online store and ACU Pop-up Store, 4th floor, adidas Brand Center, San Li Tun, Beijing.
ACUShop #15, 139 Chang Le RoadShanghai, China 200020
www.clotinc.com

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